Record STMT-WA121C3Legally binding

Projeto de Lei nº 841, de 2024

PROJETO DE LEI Nº , DE 2024

Legislation State lawLatin America and the Caribbean · BRproposed

This bill (PL 841/2024) proposes an amendment to Brazil's Consumer Defense Code (Law No. 8.078 of 1990) to make it mandatory to display a legible warning when advertising images or videos are produced using artificial intelligence. The justification emphasizes the ethical and transparency concerns surrounding consumer deception when AI-generated visuals cannot be distinguished from reality. The proposal is currently under consideration by the National Congress.

Summary and content fields are drawn from the document text and are pending editorial review.

Who issued it

Congresso NacionalLegislature · BR

Lead issuer

Legal forceLegally binding

Under whose authorityState law

Judged fromfull text

Who it governs

ConsumersNational governmentLegislatorsCompanies

Legislators, companies, and consumers interested in consumer protection regarding AI-generated advertising in Brazil.

Sectors

Consumer and household · advertising and consumer products

What the document contains

What's covered

The document covers mandatory labeling obligations for AI-generated images and videos used in commercial advertising to protect consumers from deception.

What's missing

The text does not include specific technical definitions for AI, penalties for non-compliance, or enforcement mechanisms beyond the legislative mandate.

Key takeaways

The bill requires advertisements containing AI-generated images or videos to display a clear and legible warning.
The stated purpose is to prevent consumers from being victims of misleading advertising.
It addresses ethical and transparency challenges caused by realistic synthetic media.
The proposed rule amends Article 30 of Brazil's Consumer Defense Code.

Outline

· Art. 1º Amendment to Law No. 8.078/1990 regarding advertising warnings
· Art. 2º Entry into force
· Justificação (Justification for the bill)

Issued19 March 2024

Length432 words · 2 pages

FormatNot recorded

Scopenational

How it scores

Pending review

Each score is backed by a quote verified against the document text. Editorial review has not yet confirmed them.

Accountability

0/5

Clear responsibility for AI outcomes

screening score · 2026-10-23

Fairness

1/5

Non-discrimination and equitable treatment

essencial para promover um ambiente de mercado justo

JUSTIFICAÇÃO

screening score · 2026-10-23

Human Dignity

0/5

Respect for the inherent worth of persons

screening score · 2026-10-23

Human Oversight

0/5

Humans remain in control of consequential decisions

screening score · 2026-10-23

Privacy

0/5

Protection of personal data and private life

screening score · 2026-10-23

Transparency

4/5

Openness about how AI systems work and are used

A publicidade que contenha imagem ou vídeo produzido com o uso de inteligência artificial deverá ser exibida com aviso

Art. 1º

screening score · 2026-10-23

Enforcement

0/5

Consequences and compliance mechanisms with real force

screening score · 2026-10-23

Impact Assessment

0/5

Required assessment of an AI system's risks/impacts before or during use

screening score · 2026-10-23

Topics

consumer_protection advertising ai_generated_content transparency legislation