Projeto de Lei nº 5.938, de 2023
PROJETO DE LEI Nº , DE 2023
This bill (PL 5938/2023) proposes to alter Brazil's Internet Civil Rights Framework (Law 12.965/2014) to require social media and private messaging providers to identify and label images or videos produced using artificial intelligence. The justification cites rising concerns over generative AI misuse, such as deepfakes targeting public figures and minors. The proposed labeling mechanism could include a watermark with the initials "IA".
Summary and content fields are drawn from the document text and are pending editorial review.
Who issued it
Who it governs
Legislators, legal scholars, and technology platform providers interested in AI regulation and content governance in Brazil.
What the document contains
The document addresses requirements for social media networks and private messaging service providers to adopt technical measures to identify, signal, and watermarking images and videos generated by artificial intelligence.
The text does not specify administrative penalties, fines, or technical enforcement mechanisms beyond requiring providers to act within the technical limits of their service.
- The bill proposes amending Brazil's Internet Civil Rights Framework to mandate the identification and labeling of AI-generated images and videos on social networks and private messaging services.
- Labeling may be performed using watermarks containing the initials 'IA' for artificial intelligence.
- The measure is intended to protect freedom of expression, promote critical evaluation of information, and combat misinformation.
- The proposal was motivated by recent incidents involving the unauthorized manipulation of images of public figures and minors using generative AI.
· Art. 1º Alteration to Law 12.965/2014 requiring social media and messaging providers to identify and label AI-generated images and videos. · Art. 2º Addition of Art. 21-A to Law 12.965/2014 concerning AI content identification and watermarking. · Art. 3º Entry into force. · Justificação (Justification and background concerning deepfakes and generative AI).
How it scores
Each score is backed by a quote verified against the document text. Editorial review has not yet confirmed them.
Accountability
2/5Clear responsibility for AI outcomes
A proposição ora apresentada reflete nossa preocupação com a transparência, responsabilidade e conscientização do público
JUSTIFICAÇÃO
screening score · 2026-10-23
Fairness
0/5Non-discrimination and equitable treatment
Art. 1-3
screening score · 2026-10-23
Human Dignity
2/5Respect for the inherent worth of persons
Recentes casos no Brasil mostraram os perigos que a inteligência artificial pode trazer tanto para pessoas públicas, quanto anônimos, e tendo principalmente mulheres como alvo.
JUSTIFICAÇÃO
screening score · 2026-10-23
Human Oversight
0/5Humans remain in control of consequential decisions
Art. 1-3
screening score · 2026-10-23
Privacy
2/5Protection of personal data and private life
a atriz Isis Valverde, que teve diversas fotos adulteradas para simular o vazamento de imagens como se ela estivesse sem roupa.
JUSTIFICAÇÃO
screening score · 2026-10-23
Transparency
4/5Openness about how AI systems work and are used
os provedores de redes sociais e de serviços de mensageria privada, no âmbito e nos limites técnicos de seu serviço, devem adotar medidas para identificar e sinalizar conteúdo produzido com uso de inteligência artificial.
Art. 2º
screening score · 2026-10-23
Enforcement
0/5Consequences and compliance mechanisms with real force
Art. 1-3
screening score · 2026-10-23
Impact Assessment
0/5Required assessment of an AI system's risks/impacts before or during use
Art. 1-3
screening score · 2026-10-23